In Brilliant Move, Nokia Revives Classic 'Dumb Phone' 3310


Nokia hopes to capture some of that nostalgic feel that Nintendo saw with its release of the NES Classic Edition, announcing that it plans to reintroduce its iconic Nokia 3310 globally by the second quarter this year.

It shared the news at an event Sunday ahead of Mobile World Congress in Barcelona, Spain, where more than 100,000 people are expected to attend.

Nokia’s strategy is to use consumer fondness for its beloved older device to increase awareness for its first release of Android phones: The Nokia 6, 5 and 3. The modern phones will include a host of new features, including integration of Google’s native opearting system.

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