Oct
24
In Bid to Go Global, Cadillac Shifts Advertising Dollars to Digital
Posted in: Uncategorized
As GM attempts to take the Cadillac brand global, its ad spending is going digital.
Cadillac has moved 25% of its marketing spending into digital platforms from 17% three years ago as it uses online advertising to build its global brand around its BMW-fighting ATS sedan, said Don Butler, VP-U.S. marketing for Cadillac, between sessions at the JD Power Automotive Marketing Summit in Las Vegas on Wednesday.
“We’re using digital to do things we couldn’t do 15 years ago in terms of establishing and our place and our voice” abroad, Mr. Butler said.
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