In Bid for Ad Revenue, Foursquare Opens Up Home Screen to Big Brands


In a bid to boost revenue, Foursquare will now let brands that don’t have a physical location advertise on its most prominent real estate: the app’s home screen.

MasterCard is the first business without a brick-and-mortar presence to place an ad on Foursquare’s home screen as part of a month-long campaign that wraps up on Dec. 20. While the function of ads in that placement had been to alert users to the presence of a business in their vicinity and drive in-store visits, MasterCard’s campaign is more of a branding initiative.

People who tap on the ad — which will be shown to Foursquare users nationwide — will be taken to a page listing nearby restaurants that accept MasterCard. (The credit card company is currently donating a penny to cancer research when cardholders spend $10 or more on meals.)

Continue reading at AdAge.com

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