In an Ad Blocking Battle, Whose Side Is Google On?
Posted in: Uncategorized
Ad blocking looks increasingly like the marketing industry’s forever war, with plenty of damage done but little resolved.
Publishers are experimenting with keeping out visitors who run ad blocking software, for example, only to see their tech inadvertently turn away “innocent” people. The makers of Adblock Plus initially fought Facebook’s countermeasures by wiping out not just ads, but other posts too. And now even Adblock Plus wants to sell ads, news that only deepened the cynicism among its users.
But along with the intrusive pop-ups and tracking cookies that drive people to block ads, the web is marked by an unusual concentration of power at just two companies: Google and Facebook. Many participants in the internet economy are nervous about the duopoly’s ability to set the terms online. Now what theyespecially Googledo next could potentially steer the outcome of this conflict for better or for worse.
Post a Comment