In a Swipe at AT&T's New Bundle, Sprint Offers DirecTV Customers Free Phone for a Year
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Just as AT&T is trying to draw consumers closer with packages bundling its phone service and DirecTV, a rival is working to keep allegiances divided: Sprint is offering DirecTV customers one year free if they switch their phone service to the company.
The offer, which is good for up to five lines, includes unlimited text messages, voice calls and 2 gigabytes of data. The promotion starts Friday and goes through Sept. 30. After the year is up, customers will be placed on Sprint’s $50 per month plan for a single line. Plans for five lines go up to $180.
“DirecTV customers love their TV service — but they shouldn’t have to settle for AT&T wireless,” said Sprint CMO Kevin Crull in a statement. “Why not build the perfect bundle by combining with Sprint wireless?”
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