May
25
Importance of Customer Preference
Posted in: UncategorizedCategory: Up Your Game
Summary: In a world filled with endless consumer choices, too many marketers still push out one-size-fits-all messages. Very few CRM cadences are self-directed by consumers, which might account for generally flat or low response and engagement rates.
At a time when everybody is a gamer used to picking characters or avatars, setting game play levels, and making choices of all kinds, marketers rarely give their customers and prospects the option to set preferences for content, channels, or cadence.
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