Hasta La Creative!

After a quick start to TV’s annual upfront negotiations, talks seem to be stuck in a slowdown.  

Aside from The CW, which completed its upfront sales process on Wednesday, the broadcast networks have hit an unexpected wall with advertisers that’s lasted all week, according to media buyers and analysts familiar with negotiations. 

The crux of the issue is there is less money in the marketplace than networks originally expected, according to buyers, who say the tone of negotiations is different than in years prior. "The pace is significantly slower than last year," one buyer said. "I don’t think much business has been done at all." 

Continue reading at AdAge.com