Hasta La Creative!

Branding and design studio Trollbäck+Company have designed and delivered an experiential brand refresh for IMAX with Laser, IMAX’s top-tier technology offering. The work includes an immersive pre-roll open for films viewed in IMAX with Laser that visually conveys the inside story of the company’s next-gen visual, audio, and theater design technologies that continue to define the industry.

Using a combination of CGI, live action photography, and ultra high-res digital imagery, this new work by Trollbäck+Company shifts focus from format to experience, communicating the value of IMAX with Laser to potential industry partners and consumers alike. It is the first time IMAX has used consumer facing messaging around its newest commercial Laser technology to show off its investment in the giant, next-gen technology, a major pivot from the company’s previous, B2B-focused approach.