Feb
07
iliad: The Truest CEO
Posted in: Uncategorized
Italy is a country with a truth issue: populism, corruption, false promises. Even phone providers are seen as liars. So, if you are a new phone operator -claiming to be 100% truthful with no hidden costs or other bad surprises- how can you prove it to Italians? With a brave idea. We get to Benedetto Levi, the real CEO of iliad, we connect him to a real Polygraph and we make him answer the real customers question. All live on Facebook. The result? 2 millions sim cards sold. And Italians finally have someone to trust.
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