Feb
26
Ikea taps Work & Co as digital product partner
Posted in: Uncategorized
Work & Co is saying “hej” to Copenhagen.
The digital shop has opened a new European outpost in the city after Ikea whose headquarters is in nearby Malmo, Swedenrecently named Work & Co its digital product partner. The win comes as the agency sees a number of digital product agency-of-record relationships.
“Work & Co’s known for its track record of defining and launching the world’s best digital experiencesespecially in retail,” Barbara Martin Coppola, chief digital officer at Ikea, said in a statement. “That’s why we chose them to help IKEA improve engagement with our customers across e-commerce, mobile shopping and in-store experiences.”
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