Ikea Takes on 'Life's Morning Madness' (Watch the Newest Ads on TV)
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Google serves up an aww moment with a sleeping koala bear (to show off how easy it is to use the Google app to find out things like “How long do koalas sleep each day?”), while Jennifer Garner appears in another Capital One ad to plug the Venture card. (Watch the first spot in the campaign here.) And Ikea, fresh off of the success of its wry, highly viral “Bookbook” video, is running commercials that emphasize the utility of its products in helping families cope with domestic chaos — like, in this case, “life’s morning madness.”
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
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