Oct
29
Ikea takes a diverse look at the holidays in new campaign
Posted in: Uncategorized
Like its Canadian counterpart, Ikea U.S. is highlighting diversity in its marketing. In a new 60-second holiday spot, the furniture brand showcases various families that are diverse in both age and ethnicities. “Our holidays don’t all look the samemaybe that’s what makes us great,” a voiceover says.
“Ikea knows the importance of life at home and that the holidays look and feel different for everyone,” said Christine Whitehawk, external communications manager at Ikea U.S., in a statement. The company has four-dozen stores in the U.S.
Ikea worked with Ogilvy New York on the holiday push on creative, and tapped Sweetshop for production.
Post a Comment