Nov 12

Ikea Sticks With Mediaedge:cia for Planning, Buying in U.S.

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NEW YORK (AdAge.com) — WPP's Mediaedge:cia has retained traditional and digital media-planning and -buying duties in the U.S. for Ikea as part of the retailer's global media review, beating out independent Horizon Media, according to the marketer. The account is worth nearly $90 million.

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