Hasta La Creative!

Media, Outdoor
IKEA

Almost everything in Belgium is grey: the buildings, the streets and the weather. Belgium can really use some extra color. IKEA is giving the right example with a series of colorful outdoor ads, designed by DDB Brussels.

From a distance you only see a colored square with the IKEA logo and the activating tag: ‘choose color’. If you come near, a little optical illusion makes the products of the IKEA spring range appear. The yellow, green and red outdoor ads bring a cheerful effect in the Belgian streets and should inspire Belgians to have more color in their houses as well. 

This campaign perfectly addresses the people’s spring hopes, plans and intentions: the first beams of sunshine, spring cleaning, remodeling, refurbishing. People usually don’t get any further than making plans but the message of the campaign was clear: add some color. IKEA wants everybody to add some extra color in their houses and the world in general.

Advertising Agency:Ddb, Brussels, Belgium
Creative Director:Peter Ampe
Creative Team:Tim Arts, Stefan Van Den Boogaard
Account team:Francis Lippens, Kaat De Brandt, Astrid De Paep
Strategic team:Dominique Poncin, Maarten Van Daele
Design:Andreea Buescu
Dtp:Coraline Barbe, Gaetane Goethals