Hasta La Creative!

Direct Marketing, Design, Print
IKEA

After conducting research on sleep behaviour in the UAE*, we found that “About nine in ten people in the UAE are not getting the ideal eight hours of sleep a night”. In order to help those who struggle to get a good night’s sleep, we created SÖMNIG. 

A print ad designed to do exactly what our range of beds and mattresses do – give you a great night’s sleep. Simply remove the ad from the magazine, switch on, and place next to bed. When activated, the ad emits a white noise frequency, which has been proven to aid sleep.** SÖMNIG also features an aromatic lavender port and was printed using lavender infused ink – a scent that’s known to help relax muscles and lower heart rate. 

Advertising Agency:Ogilvy & Mather, Dubai, United Arab Emirates
Group Head:Gary Rolf
Art Director:Gary Rolf
Copywriter:Rohit Venkatesh
Additional Credits:Tarek Shawki, Ami Popat, Mahmoud Hassan, Tarek Bawab, Pierre Alkhoury, Ryan Gonsalves, Muhammad Umair, Inshad Usman, Aliza Siddiqi, Craig Fawcett, Mark Cruzem, Aurangzaib Zafar
Clients:Carla Klumpenaar, Amer Yaghi, Binita Chowdury