Sep
10
Ikea Catalog Isn't First Print Product to Spoof Apple Ads
Posted in: Uncategorized
Ikea’s parody of Apple marketing — the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer’s ordinary paper catalog — has gone viral. (“It’s not a digital book, or an e-book it’s a bookbook.”)
Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple’s big device reveal on Tuesday.
Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago.
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