IKEA: Addressing The Homeless

IKEA Integrated Ad - Addressing The Homeless
IKEA Integrated Ad - Addressing The Homeless
IKEA Integrated Ad - Addressing The Homeless
IKEA Integrated Ad - Addressing The Homeless
IKEA Integrated Ad - Addressing The Homeless
IKEA Integrated Ad - Addressing The Homeless
IKEA Integrated Ad - Addressing The Homeless
IKEA Integrated Ad - Addressing The Homeless
IKEA Integrated Ad - Addressing The Homeless
IKEA Integrated Ad - Addressing The Homeless

There are 320,000 homeless people in the UK in need of an address to get a job. And IKEA has around 550 showrooms that are simply just for show. So we registered each showroom as a permanent address and assigned each one to a homeless person searching for a job. And, just like that, it becomes a wonderful everyday for everyone.

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