Hasta La Creative!

For being a store that sells DYI furniture with a cafeteria in it, Ikea puts out some pretty freakin’ good advertising every now and then. The 303 Group in Australia recently ran this ad in newspapers. I’m blown away by the simplicity of this and the excellent use of the medium. Smart, easy to get and I’m sure effective. Now if only my print ads could be this amazing…

Jessica is a copywriter in the NJ/NY area working for a sweet little ad agency. In her free time (ha!), she lends her insights to the advertising world through Beyond Madison Avenue, a Talent Zoo blog. Find them at www.beyondmadisonavenue.com and www.talentzoo.com. Questions, comments, criticisms or concerns? Leave a comment or shoot her an email at jessicabma@gmail.com.