Sep
26
IHOP Wants You to 'Eat Up Every Moment' in First Work From Campbell Ewald
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IHOP is focusing on everyday moments at its restaurants in its first campaign from Campbell Ewald as the pancake chain tries to update its image.
With all of the buzz about breakfast all day, especially since McDonald’s jumped into the fray last fall, IHOP felt it was time to remind people that it has served breakfast all day since the first International House of Pancakes opened in 1958. Instead of using a historical approach, the campaign features modern visits to its restaurants.
The campaign includes a new slogan, “Eat up every moment,” replacing the recent “Come together over breakfast at IHOP” line. The new tagline is meant to work for both the food cues as well as getting people to savor the special, everyday moments.
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