Apr
08
iHeartMedia to Offer Automated Purchasing for Broadcast Radio
Posted in: Uncategorized
Radio giant iHeartMedia will make its broadcast inventory available for automated purchasing later this year.
The goal is to bring an additional level of sophistication and operational ease for buyers purchasing broadcast radio. iHeartMedia’s move follows the lead of a digital ad ecosystem’s widescale movement towards automated buying and selling.
“This is our ability to introduce targeting and insights for radio at scale,” said Brian Kaminsky, the company’s president-programmatic and data operations in a phone interview.
Post a Comment