Jun 08

iHeartMedia and State Farm Enter the Metaverse

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Today, audio company iHeartMedia and insurance company State Farm announced a partnership to launch iHeartLand on Roblox. State Farm will have exclusive naming rights to an arena in iHeart’s virtual world. Top line The announcement is tied to State Farm’s 100th anniversary this summer. According to iHeart, the new metaverse experience aims to connect fans…

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