Hasta La Creative!

Los Angeles-based Ignited, whose clients range from entertainment to gaming and the U.S. Army, has launched a campaign with local grocer Fresh & Easy.

Ignited’s chief mission for the grocer was initially to “save the brand so they could sell the brand.” They did so with a wildly successful and particularly randy jingle that got everyone in town interested…and Tesco sold Fresh & Easy to The Yucaipa Companies LLC as a result.

Ignited wants to rekindle that success with a new campaign: “It’s about time!”

Here’s one spot warning against those “hidden nasties” you might just find in another market’s products:

More clips and details after the jump.

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