Jan
30
If I knew then what I know now … I'd worry a lot less
Posted in: Uncategorized
In this occasional series, Ad Age asks small agency chiefs what they would do differently if starting their shops today.
If I could have a few minutes to talk to my anxious self as I was deciding to launch my agency, the first thing I would tell myself is to go easy on myself (few others will).
It was never my plan to start to my own agency. I was climbing the corporate ladder at big shops on Madison Avenue, and I had even made my way into purpose-driven branding. But in 2014, the ladder broke. I didn’t know what to do. I didn’t want to go back to working on CPG, finance, or tech accounts. But, I had just bought my house, had a 1-year-old and 3-year-old at the time, and was feeling some heat.
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