Hasta La Creative!

If I knew then what I know now is a series of bylines from small agency executives about the lessons they learned in building their shops.

No matter how much intestinal fortitude you think you have, it will be tested at levels you never imagined when you launch an agency.

If you’re like us, you walk away from a very secure and stable paycheck, deplete your savings to get set up, and face startup stress that will trickle down to your family in ways you can’t even imagine. Then, over time, the fear of “Will anyone call us?” becomes “OK, were getting called, but which calls are the right ones to take?” All the while, you’ll be riding the constant rollercoaster of emotions that will swing from “This is fucking incredible!!” to “Oh, my God, what have we done?!”

Continue reading at AdAge.com