If I knew then what I know now… I would have been a better capitalist
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If I knew then what I know now is a series of bylines from small agency executives about the lessons they learned in building their shops.
I had the good fortune of starting my career at an irresponsibly creative agency that insulated people like me from the financial practicalities of running a business (our own as well as our clients’). We were barely even an agency, really. We were a group of professional “imaginators” living in a creative reality distortion field. It was fantastic.
Our job was to play “What if?” In fact, the only time you got in trouble was by allowing practical thinking to invade your brainstorming. They fired a guy for asking, “Can we afford this?” I heard he’s working for WPP now. That attitude managed to work pretty successfully for a while, because the agency grew and grew. But, like all good things, one day it came to an end.
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