If I knew then what I know now, all 95 of us would be working from my living room
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We set some ambitious goals for Proof when we launched in 2010, and we’ve had some real victories pursuing them. We took some risks that paid off early. Our culture is solid. Our work has been recognized each year. We have had several small agency awards come our way. And our topline revenue has more than doubled in size over the past seven years.
That said, I wish my future self would have warned my past self to make different choices when it comes to fixed costs mainly, our office space.
We have pretty cool offices right smack in the middle of downtown Austin. We have a huge deck we use for quick meetings, happy hours and agency gatherings, and can walk to a seemingly endless amount of bars, restaurants and food trucks. But we pay out the ass for that proximity, and always found ways to justify the expense.
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