Hasta La Creative!

I worked for a couple of different agencies right after I got out of college. They were both good regional agencies that had solid reputations and a decent list of clients, but there were some things that bothered me about the way each of the leadership teams ran their agencies.

First, there were too many policies and too many rules. Second I didn’t like the way people were treated. There was a general arrogance among the owners, executives and senior managers, as well as a sense of entitlement.

I thought I could do better. I thought that if you treated people like responsible adults, they would act like responsible adults. I also thought that if you flattened out the management structure, you could stay closer to the clients, closer to the employees and the work. The assumption was that you’d end up with better agency/client relationships and more human management/employee communications, resulting in better work and a better agency.

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