If DirectTV's Ads Were Too Silly to Believe, Then Why Run Them?
Posted in: Uncategorized
Here’s what I don’t get: Why did DirecTV think that Rob Lowe’s claims for the TV satellite delivery service wouldn’t be taken seriously because his alter egos such as “Painfully Awkward” and “Peaked in High School” Rob Lowe were pathetic buffoons?
And if DirecTV really thought that nobody would believe Rob Lowe’s claims, why did the company bother to make them?
Mr. Lowe’s assertions that DirecTV was “the undisputed leader in sports” and is “No. 1 in customer satisfaction” were challenged by rival TV provider Comcast, which asked the National Advertising Division of the Council of Better Business Bureaus to rule on the matter. NAD’s decision supported Comcast in most instances, but DirecTV in its defense said that the company “continues to believe that the various Rob Lowe advertisements are so outlandish and exaggerated that no reasonable consumer would believe that the statements being made by the alter ego characters are comparative or need to be substantiated.”
Post a Comment