Hasta La Creative!

MINNEAPOLIS (AdAge.com) — Fox's "American Idol" returned for its eighth season last night and the ratings results were a metaphor for the medium itself: "Idol," like network TV, still packs the most media impact, but faces accelerating audience attrition. Down 15% in the ad-centric adult 18-49 demographic from its season premiere last year and 26% from season six in 2006, the 11.7/28 rating and share still dominated the night, as Fox's nearest network competition was CBS, which delivered a second place 3.5/9. NBC was a close third with a 3.4/8, followed by ABC (2.3/6) and the CW (0.8/2).