Jul
10
ID5 Integrates With Prebid as Ad Tech’s Identity Wars Persist
Posted in: UncategorizedID5’s matching technology will now be available to publishers and ad tech players by integrating with Prebid.js, a move it claims will bring scale to its independent identifier plus reduce the sector’s reliance on third-party cookies. The collective that is independent ad tech, i.e. programmatic players outside of Amazon, Facebook and Google, wants to rival…
Post a Comment