Ice Bucket Challenge, 'Like a Girl' Take Top Honors in Facebook Studio Awards
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It’s hard to be cynical about the best ads. Even if they’re pushing a product, they’re often promoting something bigger. Consider the two top honorees in Facebook’s fourth annual Studio Awards, which are being announced on Monday.
Some people may not consider the “Ice Bucket Challenge” an ad but it was, and then some. What started out as a few people suffering from ALS trying to raise money to fight the disease spawned a phenomenon that drove $220 million in donations to ALS-related charities.
Always’ “Like a Girl” campaign was more obviously an ad but carried a message weightier than “buy these tampons.” By juxtaposing the derogatory phrase “like a girl” with what young girls interpret it to meant, the Procter & Gamble brand helped countless young women — and older women and men of any age — realize that doing something like a girl isn’t a bad thing, sometimes it’s better.
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