Hasta La Creative!

IBM is launching new TV ads this week during the U.S. Open, showing how artificial intelligence and cloud-based computing are technologies that are here today and transforming businesses.

The tech giant is rolling out six new ads under two separate campaigns: “Watson in the World” for its artificial intelligence, or cognitive computing technology; and “IBM Cloud” for its cloud platform systems.

“We want to position IBM as a cognitive solutions and cloud platform company, and show examples of how IBM is working with real clients today,” said Ann Rubin, VP-branded content and global creative at IBM.

Continue reading at AdAge.com