Sep
21
IBM Is Teaming Up With Nielsen for New Post-Cookie Ad Targeting Options
Posted in: UncategorizedIBM recently teamed with Nielsen to introduce a new suite of ad targeting tools designed to help marketers connect product sales with weather conditions without the use of third-party cookies and trackers. The expansion of the tech giant’s weather-based offerings comes as big platforms like Google’s Chrome browser and Apple’s App Store prepare to discontinue…
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