Hasta La Creative!

In the latest phase of its “People for Smarter Cities” marketing push, IBM crowdsourced digital videos from around the world showcasing how residents would improve their cities.

The first phase, known as “Smart Ideas for Smarter Cities,” ran last year and featured IBM-branded structures such as benches, rain shelters and ramps that improved or enhanced some aspect of urban life. The Ogilvy France-created effort won a Grand Prix at Cannes.

The new push was done through a partnership with Zooppa, which has over 200,000 members, including filmmakers, bloggers and environmental communities. Out of nearly 80 accepted entries, eight winners from around the world were selected, with four coming from North America. Other winners cam from the UK, Asia and Kazakhstan. The videos covered a range of topics from repurposing empty spaces and aiding the physically challenged to spurring employment.

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