Apr
11
IBM Launches Updated Smarter Planet Effort During Masters
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IBM is using the Masters golf tournament to launch the next phase of its Smarter Planet campaign. Over the course of five days, the company is airing more than 50 individual spots. But you better pay attention: They’re only airing once.
Known as “Made With IBM,” the effort showcases what other companies have made using IBM technology. Each spot is numbered with a “bump” at the end promoting the next one to watch. (Digital versions of the ads don’t have that feature.) The campaign includes a mix of 30-second and 60-second spots and will air on CBS and ESPN.
In addition to TV, IBM will push the campaign through digital and social outreach (#MadeWithIBM), print, a microsite and out-of-home later in the year.
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