Feb
16
IBM Charts New Brand Direction With Campaign Built Around Creativity
Posted in: UncategorizedIBM is a charting a new course for its brand in what the tech company says is its most significant campaign in more than a decade. The company has rolled out a new global campaign from Ogilvy themed around the tagline, “Let’s Create.” Narrated by Donald Glover, a simple 30-second spot shows a blank page…
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