Iams Names DDB New York Agency of Record
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Mars Incorporated has named DDB New York agency of record for Iams and Eukanuba pet food brands. The decision comes just four months after the company agreed to acquire Procter & Gamble’s pet care brands in a $2.9 billion deal.
The incumbent, Publicis Groupe’s Saatchi & Saatchi, had been global agency for the brands since 1999, when P&G first acquired them from Iams Co.
“Mars Petcare U.S. has retained DDB for creative support for the Iams and Eukanuba brands, and will begin transitioning the work over the next few months,” a spokeswoman for Mars Inc. said in an email. “The Mars relationship with DDB expands the existing pet food portfolio with DDB, which already includes Royal Canin and Temptations. There are no changes planned to the balance of the Mars Pet care portfolio.”
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