Hasta La Creative!

Respected digital creative Iain Tait will be returning to Wieden & Kennedy as executive creative director at the agency’s London office following a nearly two-year stint as executive creative director at Google Creative Lab.

In his new post, Mr. Tait will report to Colleen DeCourcy and Mark Fitzloff, global executive creative directors, and will work with London Executive Creative Director Tony Davidson on leading creative. Kim Papworth, Mr. Davidson’s current partner, will step down from his executive creative director responsibilities in September and continue his 13-year tenure at the agency in a senior creative role.

In 2010, Mr. Tait moved from Poke, the digital agency he co-founded in London, to become the global interactive creative director at Wieden & Kennedy, recruited by co-founder Dan Wieden to help the agency improve its creative work for clients such as Coke, Nike, Levi’s at Procter & Gamble. In December of the following year Mr. Tait was named one of the agency’s 11 partners.

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