Mar
30
IAB: Online-Ad Spending Rose 10.4% in 2008
Posted in: Uncategorized
NEW YORK (AdAge.com) — The good news in online advertising: 2008 was a pretty strong year, given the circumstances. Overall spending rose 10.4% from 2007 to $23.4 billion, driven by a nearly 20% increase in search advertising, according tothe Interactive Advertising Bureau and PriceWaterhouseCoopers. But then there's the not-so-good: The five-year era of double-digit gains appears to be over.
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