Jun 01

IAB Is Building a Universal Framework for Domestic and Global Privacy Laws

Posted in: Uncategorized

Faced with the complexities of numerous privacy laws and associated compliance costs, the Interactive Advertising Bureau (IAB) is devising a single comprehensive solution to streamline privacy consent and people’s choice signals or the permission to use data from sites and apps to ad-tech providers. Building on its Transparency and Consent Framework (TCF) launched in 2018,…

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