IAB admits to £50m error in UK online ad spend figures

LONDON – The IAB and PricewaterhouseCoopers have today admitted to a £50 million error in their online ad spend figures for the first half of 2009, which show that the internet has overtaken TV to become the UK’s biggest advertising medium.

No Responses to “IAB admits to £50m error in UK online ad spend figures”

Post a Comment