'I Have a Huge Idea:' Wyclef Jean Wants to Work With Brands
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Wyclef Jean showed at Cannes he’s about as friendly toward marketing as a musician can get. Besides serving on the Entertainment Lions for Music jury, he appeared on a panel about the business side of music alongside FCB Global Chief Creative Officer Susan Credle and executives of his label Heads Music and Shazam, which created an augmented-reality promotion around his new album.
Cannes wants to be careful not to become “the Cannes Music Festival,” Jean said in an interview, but organizers didn’t balk at him performing a brief set at the end of his panel, including an original composition mentioning the Festival of Creativity.
The co-founder or Fugees acknowledged the pivotal role business-side influences have played in his career, including resurrecting a song originally created for the movie “Dirty Dancing: Havana Nights” as “Hips Don’t Lie” with Shakira, one of the best selling singles of the 21st century. And he hinted at aspirations around original compositions for brands.
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