Jul
28
'I Am Cait' Debut Falls Short of Lofty Expectations but Still Delivers Big
Posted in: Uncategorized
It seems the buildup over Caitlyn Jenner’s transformation dissipated a bit too soon for E! to make a major splash with the debut of the docu-series “I Am Cait.”
The show, which chronicles Ms. Jenner’s journey as a transgender woman, premiered to 2.73 million total viewers on Sunday night and pulled a 1.2 rating among the all-important 18-to-49 demographic.
That’s a meaningful audience for the NBC Universal cable network, and cable TV in recent months has struggled to provide premieres on this level.
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