Mar
03
Hyundai Invites Consumers to ‘Discover’ the Brand
Posted in: Uncategorized
NEW YORK (AdAge.com) — With a new head of multicultural marketing and its third Hispanic agency in less than three years, Hyundai Motor America — with only a 2.7% share of Hispanic car sales — is tackling Latino consumers who don't really understand the Hyundai brand.
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