Feb
14
Hypo: Check
Posted in: Uncategorized
Women are increasingly questioning the traditional roles that have been assigned to them in the society, but on the other hand, there are still some things that are considered a taboo for men.
Our Pure love challenge attempts to question one of those “taboos”. By challenging men to wash the under garments of their lovers during the valentine season, we further deepen Hypo’s narrative as a brand that keeps questioning conventions.
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