May
12
Hyping Joker — Without Exploiting Heath’s Death
Posted in: Uncategorized
LOS ANGELES (AdAge.com) — Heath Ledger's death left studio executives in charge of "Dark Knight" with a conundrum not experienced since James Dean died before the release of 1955's "Giant": How to market around Mr. Ledger's death without sacrificing the $200 million picture or appearing crassly exploitative.
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