'Hurry Down the Chimney' Gets a Whole New Meaning With Kmart's Pregnant Dance Squad
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Last holiday season, Kmart clearly had a ball (or two) with its advertising. This year, it’s all about bellies.
In a nice upgrade from the retailer’s spot featuring guys playing their beer guts like kettle drums, we now have a dance squad made up of belly-proud moms-to-be. It’s the latest in agency FCB’s #ShowYourJoe campaign for Joe Boxer, and this time we find five ladies rockin’ some comfy pajamas and shakin’ it for two to the tune of holiday classic “Santa Baby.”
It’s a surprisingly perfect juxtaposition of female empowerment and one of Christmas’ sexier songs. The track is faster than the famously slinky Eartha Kitt version, which keeps the spot from going to truly weird places.
CREDITS
Client: Kmart
CMO, Kmart Apparel: Diane Vaccaro
VP, Creative: Mark Andeer
Marketing Director, Kmart Apparel: Sarah Fromson
Advertising Manager: Laurie Bourquin
Advertising Manager: Amy Mitchell
Agency: FCB
Chief Creative Officer: Todd Tilford
Executive Creative Director: Dan Fietsam
SVP Creative Director: Michael Shirley
Creative Directors: Josh Hurley and Andy Kohman
Art Director: Johnross Post
Art Director: Conor Clarke
Copywriter: Matt Everts
Copywriter: Alf Zapata
Executive Producer: Chris Bing
Producer: Lara Hurnevich
Director: Christian Weber
Production Company: Wondros
Editor: Steve Immer
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