May
09
Humane Society International Animal Welfare: Change Animal Confinement
Posted in: UncategorizedOnline
Humane Society International
The World Bank Group which finances the majority of farms globally launched a review of their safeguard policies. The current policy regarding animal welfare is substandard and outdated. By simply updating the sentence pertaining to animal welfare in the policy, the standard for how billions of farm animals are confined would be forever changed. The Humane Society International came to Grassriots to run an advocacy campaign that would help make this policy change a reality.
Advertising Agency:Grassriots, Toronto, Canada
Creative Director:Paul Bonsell
Art Director:Paul Bonsell, Deborah Caprara
Copywriter:Paul Bonsell
Photographer:Mark Ridout
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