Hulu’s Ads Aim to Engage, Not Annoy, Web Viewers


NEW YORK (AdAge.com) — Watching "Family Guy" on online video site Hulu.com isn't like watching it on TV. You can pause the show, even take a break from it and come back to it later. As more consumers look to the web for entertainment they would normally watch on their flat screens, however, Hulu offers a map for how boob-tube advertising might develop.

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