Apr
29
Hulu Wants Brands to Make Commercials With Hulu to Run on Hulu
Posted in: UncategorizedHulu plans to start producing content with advertisers again. But instead of developing branded shows as it used to do, the online video service will be producing actual ads.
Hulu has come up with a new product for advertisers called Custom Integrated Commercials, in which a brand and Hulu would collaborate on a co-branded video ad to run on Hulu. The company plans to present the idea to attendees at its NewFront presentation on Wednesday in New York.
“As a leader of sales, I tend to go where the money is. The big trend we’re capitalizing on is this desire the market has for branded content,” said Hulu’s senior VP-advertising sales Peter Naylor.
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